KolaHow to brief an edited fashion product video
A short checklist for planning a product reel: objective, item details, visual references, pace, on-screen text and approval.
Align the edit before production starts
Decide what the video should communicate: the fit, a new arrival, a styling idea or a limited collection. A short reel works better when viewers understand its purpose quickly. Choose one main message and a supporting detail.
Send clear product photos, accurate colour and material notes, and a reference for mood or pace. Mention details that must stay true. If a shot or transition matters, explain its intention rather than only naming a trend.
Confirm video length, placement, included revision count and delivery date. Decide who reviews it and combine feedback into one list. Check text spelling, logo placement, garment details and the call to action; watch once with sound and once muted.
Put the guidance into practice
A brief for a 20-second item edit could identify the first product view, one close-up, one styling moment and a closing collection name. The actual pacing depends on the edit and placement. Confirm the planned duration and file dimensions with the provider before ordering.
Before you publish
- One clear goal and intended placement.
- Product references and details to preserve.
- Style reference, brand assets and required text.
- Length, revision scope, deadline and approver.
Frequently asked question
Can I send a reference reel?
Yes. Share the link and point out the pace, framing or mood that you want to use as inspiration.
Plan your next product story.
See package quantities and delivery notes, or ask Kola about a custom brief.
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