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Product photographyWhich garment details should you photograph for an AI brief?
A guide to the product close-ups and written notes that help a creative team understand fabric, print, closures and fit.
Capture what a wide shot cannot show
Photograph a distinctive neckline, pocket, closure, hem, print or logo. Include enough surrounding fabric to show where the detail sits. A tight crop alone may identify texture but not its position on the garment.
Write material and fit details in plain terms. Note stretch, lining, length or a special finish when it affects appearance. Separate confirmed facts from preferences such as a calm studio mood.
Compare the final visual with detail references. Look for shifted patterns, changed closures and missing trims. If accuracy cannot be established from the supplied references, use a real product close-up.
Put the guidance into practice
For a button-front skirt, include a full front view and close-up of the button line, then note whether the buttons are decorative or functional. For a knit, photograph the weave without relying on an extreme crop alone. Small practical details help a creative reviewer distinguish what is visible from what needs written context.
Before you publish
- Full garment view and relevant close-ups.
- Material, fit and measurement notes.
- Clear separation of product facts and preferences.
- Final comparison against reference images.
Frequently asked question
Should I photograph the back of every product?
Include a back view when construction, print or fit information on the back is important to the buyer.
Plan your next product story.
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